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SEO Keyword Research Service
What is Keyword Research?
Keyword research is the process of finding and analyzing the words and phrases that people use to search for information online. An effective SEO keyword research service helps businesses understand what terms are relevant to their audience and how often those terms are searched. By identifying high-value keywords, companies can tailor their content to meet the needs and interests of their target market.
Effective keyword research guides your digital marketing strategy, ensuring your content ranks well in search engines. This approach not only improves your visibility but also attracts more qualified traffic to your website. In essence, SEO keyword research service is crucial for driving relevant visitors and achieving online success.
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Steps to Approach Keyword Research
- Identify Your Landing Page
- Do Rough Keyword Research
- Check Keyword Popularity with Google Keyword Tool
- Do Competitors Analysis
- Finalize The List
How Does Zenerom
Do Keyword Research?
01
Identify Your Landing Page
Once the landing pages and their specific topics have been identified, the next step is brainstorming. Come up with a short list of keywords for each page or page type. With the help of an SEO keyword research service, you can better understand how real customers might look for your products. As a result, we get the list #1.
02
Do Rough Keyword Research
Conducting rough keyword research involves identifying potential keywords relevant to your business and using basic tools to gauge their popularity. An SEO keyword research service refines this by offering precise data and insights. This initial research helps prioritize keywords and sets the stage for detailed analysis, enhancing online visibility and search engine performance.
03
Check Keyword Popularity
with Google Keyword Tool
Copy/paste the list in Google Keyword Tool (GKT). An SEO keyword research service might also use GKT as it is one of the most powerful and important tools in the whole process of keyword research.
It will estimate the average number of searches for all keywords from the first list and help to find out new keywords.
Once you have measured the search volume, low-volume keywords have to be thrown out.
Add all keywords hinted by GKT to the list. Thus you get the list #2
04
Do Competitors Analysis
This is the most difficult step. Now you need to expand the list by other good keywords and remove the most competitive ones. An SEO keyword research service can assist in this process. The main tasks during competitive analysis are:
Finding strong sites and your direct competitors
The first task (finding strong sites and your direct competitors) is simple: just “google” the best keywords from the list #2 and find 3 to 5 (rarely more) strong competitores
Assess keyword competition, eliminate costly ones, prioritize effective ROI
The second problem is solved by scanning Google SERPS for particular keywords; discard a keyword if top-20 is all occupied by old and powerful sites.
Identify new keywords not on the current list.
Look for new keywords by the following ways:
- Examine rivals’ meta-titles for valuable insights and effective landing pages.
- Retrieve competitor’s organic and AdWords keywords lists from SemRush.com.
05
Finalize The List
Check list #3 once again with Google Keyword Tool to discard keywords with low search volume. Then, use an SEO keyword research service to evaluate them in Google SERPs with SEOQuake or Semrush extension turned on to assess competition levels. Scan and evaluate their quantity to ensure they are not too numerous. This process helps you finalize your list (#4) of keywords.
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Meet our expert team dedicated to enhancing your online presence through innovative and effective SEO keyword research service strategies.
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Frequently Asked Questions
What is keyword research?
Keyword research involves identifying the terms and phrases people use to search for information online. This helps businesses understand what their audience is searching for and tailor their content accordingly.
Why is keyword research important?
Keyword research is crucial because it helps businesses optimize their content to rank higher in search engines. This increases visibility, attracts more relevant traffic, and improves the chances of converting visitors into customers.
How often should I perform keyword research?
Keyword research should be conducted regularly, at least every 6-12 months, to stay updated with changing search trends and adjust your strategy as needed.
What tools can I use for keyword research?
Popular tools for keyword research include Google Keyword Planner, SEMrush, Ahrefs, and Moz. These tools provide insights into search volume, competition, and keyword suggestions.
What does your keyword research service include?
Our keyword research service includes identifying high-value keywords, analyzing search volume and competition, and providing recommendations for optimizing your content to improve search engine rankings.
How do you select the best keywords for my business?
We analyze your industry, target audience, and current search trends to find keywords that align with your business goals. We focus on keywords with high search volume and low competition for optimal results.
Can you help with keyword research for international markets?
Yes, we offer keyword research services for international markets, including localization and language-specific keyword analysis to help you reach global audiences effectively.
How do you report keyword research findings?
We provide detailed reports that include keyword recommendations, search volume data, competition analysis, and strategic insights to help you implement the findings effectively.
How can I track the progress of my keyword research?
We offer regular updates and detailed reports on keyword performance, including changes in rankings, traffic improvements, and keyword effectiveness. You can also contact us anytime for updates.
What should I do if I’m not seeing results from keyword research?
If you’re not seeing the desired results, please reach out to us. We’ll review your strategy, adjust keyword recommendations, and provide additional support to improve your outcomes.
Can I request additional keyword research services?
Yes, you can request additional keyword research services or adjustments to your existing plan at any time. Contact us to discuss your needs and we’ll be happy to accommodate your requests.
How do I get support for keyword-related issues?
For any keyword-related issues or questions, you can contact our support team via email or phone. We are here to provide assistance and ensure your keyword strategy is effective.
