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Optimize your website’s performance with our expert technical-SEO services, ensuring better rankings, speed, and user experience.
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What is Technical SEO?
Technical SEO involves optimizing your website’s backend to improve its performance, search engine rankings, and user experience.
A technical SEO company focuses on the process of optimizing the backend structure and elements of a website to enhance its search engine visibility and performance. This includes improving site speed, ensuring mobile-friendliness, and fixing crawl errors. Zenerom also handles optimizing site architecture, URL structures, and internal linking to make it easier for search engines to crawl and index your content.
In addition, technical SEO addresses issues like duplicate content, schema markup, and XML sitemaps. By focusing on these aspects, technical SEO helps ensure that your website meets search engine guidelines, improves user experience, and achieves better rankings in search results.
Why Is Technical SEO Important?
- Understanding Crawling
- Create SEO-Friendly Site Architecture
- Submit Your Sitemap to Google
- Understanding Indexing
- Noindex Tag
- Canonicalization
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Contact us today for a free consultation and learn how our technical SEO can boost your website’s performance.
Steps to Approach Technical SEO
- Structured Data
- Security
- Speed
- Mobile Friendliness
- Site Architecture & Navigation
- User Experience
- Duplicate Content
- Broken Links
- Images Optimization
- Meta Tags
Structured Data
Structured data helps search engines understand your website’s content better by providing a clear format, which can enhance visibility and improve search results with the help of a technical SEO company.
- Increase click through rate
- of growing importance for voice,video and image search
- also imporatnt for local search ,Google map, and knowledge graph
- implement the schema,org semanthic library by using microdata,RDFa, JASON-LD
- of growing importance for voice,video and image search
- also imporatnt for local search ,Google map, and knowledge graph
- implement the schema,org semanthic library by using microdata,RDFa, JASON-LD
Security
Speed
53% of visitors will leave a mobile page that takes more than
3 secs to load
Every 100- millisecond delay decreases conversion by
7%
How Zenerom can help?
Reduce web page size
Cut down page size to improve load times and enhance user experience.
Progressive web Apps & AMP
Implement Progressive Web Apps and AMP to deliver faster, more responsive user experiences.
Optimize images
Compress and resize images to speed up page loading and reduce bandwidth use.
Use CDN
Utilize a Content Delivery Network (CDN) to distribute content and improve load times.
Minify & combine files
Minify and combine CSS and JavaScript files to reduce HTTP requests and file size.
Use caching
Enable caching to store frequently accessed data and reduce server load and response times.
HTTP compression
Use HTTP compression to decrease file sizes and speed up data transfer.
Use a dedicated server
Opt for a dedicated server for enhanced performance, security, and control over resources.
Mobile Friedliness
78% | of world users use thier smartphone as primary internet device
Responsive Design
- of growing importance for voice,video and image search
- also imporatnt for local search ,Google map, and knowledge graph
- implement the schema,org semanthic library by using microdata,RDFa, JASON-LD
Site Architecture
Your marketplace should have a clear, easy-to-navigate site structure based on products, categories, and your target audience’s search behavior, which a technical SEO company can help optimize.
A flat site architecture means fewer clicks to reach any page, improving navigation and user experience across your website.
Faceted navigation allows users to filter and refine search results, improving site usability and helping users find content quickly, a feature that a technical SEO company can optimize for better performance.
Well-structured URLs are clear and descriptive, enhancing SEO and making it easier for users and search engines to navigate.
XML sitemaps help search engines crawl your site, while HTML sitemaps improve user navigation and accessibility.
Internal links connect related content within your site, improving navigation and boosting SEO by distributing page authority.
Pyramid Structure Creates
A Logical Site Hierarchy
Use heatmap to track user behavior and optimize positioning of elements like CTA buttons
User Experience
Increase engagement & Conversion with
UX/UI Design
Google RankBrain uses machine learning to determine the relevance of search results based on user behavior, a crucial aspect that a technical SEO company can help optimize.
- Time spent on page
- Number of page visited
- Click through rate
- Bounce rate
Duplicate Content
It can harm your search engines page ranking
Duplicate content can harm your search engine rankings and reduce visibility, which a technical SEO company can help address.
Avoid duplicate title tag and meta description
Pagination- Use rel="next" and rel="prev" links
Use canonical links to indicate preffered URLs
Block crawling of additional dynamic parameters
Duplicate content pages rank URLs lower and give preference to other webpages.
Use Google Search Console to identify and fix broken links, improving site health and user experience.
Broken Links
Broken links slow down website & cause ranking issues!
Find Crawl errors using Google search console
Use 301 redirection to proper URLs
Create Custom 404 Page for unresourceful items
Regularly check for new broken links and maintain your site’s link structure.
Images Optimization
Optimize images for:
Discoveribility
Shareability
Deliverability
50% | of online shoppers base purchases on product images
Duplicate content pages rank URLs lower and give preference to other webpages.
Duplicate content pages rank URLs lower and give preference to other webpages.
Meta Tags
Help search engine to categorise and sort web pages
Meta Title
Meta Title
Robot Meta ta- noindex
Prevent search engine from indexing duplicate pages
Robot Meta ta- nofollow
Prevent search engine from crawling certain links
Get A Free Consultation
Request a free consultation today to see how our technical SEO services can enhance your website’s performance and rankings.
Frequently Asked Questions
What is technical SEO?
Technical SEO involves optimizing your website’s backend structure to improve its search engine performance and user experience.
Why is technical SEO important for my website?
Technical SEO ensures your website is easily crawlable by search engines, improves load times, and enhances overall site usability, all of which a technical SEO company can expertly manage.
How does technical SEO differ from on-page SEO?
Technical SEO focuses on backend optimizations like site speed and crawlability, while on-page SEO involves content and keyword optimization.
How often should I perform technical SEO audits?
It’s recommended to conduct technical SEO audits at least every 6-12 months to address issues and keep your site optimized.
What does your technical SEO service include?
Our service includes site speed optimization, mobile-friendliness checks, fixing crawl errors, and improving site structure and security.
Can you improve my site’s load speed?
Yes, we optimize your site’s load speed by compressing files, optimizing images, and implementing caching techniques.
How do you handle technical SEO issues on my website?
We perform a comprehensive audit, identify issues, and implement solutions to resolve problems and enhance your site’s performance.
Will you help with mobile optimization as part of technical SEO?
Yes, we ensure your site is mobile-friendly, optimizing it for performance and usability on all types of devices.
How do I report a technical SEO issue?
Report issues by contacting us via email or phone, and we’ll promptly address and resolve any technical SEO problems.
What should I do if I don’t see immediate results from technical SEO?
If results aren’t immediate, please reach out. We’ll review the strategy and make necessary adjustments to improve outcomes.
Can I request additional technical SEO services after the initial project?
Yes, you can request additional services or adjustments anytime. Just contact us, and we’ll accommodate your needs.
How do I track progress on technical SEO improvements?
We provide detailed reports and updates on progress, including performance metrics and any improvements made to your site.