What is the basis of traffic to your website? If you want users to find you in a Google search, search engine optimization (SEO) must be at the top of the agenda. You won’t be able to generate leads for your organization if nobody can find you. A higher search engine ranking will boost your company’s growth and the addition of new leads. You can’t buy Google rank with just money. However, with a little effort and planning, you can improve your position on the search engine rankings without paying a cent.


You can improve your SEO and watch your website make it to the top by following the steps below. Also, if you need help enhancing your search engine rating, contact us to speak with one of our SEO expert Dubai.


8 Ways to Boost Your Google Search Engine Ranking

1. Prioritize link building

Links are crucial for enhancing your search engine position as they are one of the top-ranking factors for Google. However, ensure that all of the information is valid and recent. It can aid in the discovery of your company by members of your target market. Furthermore, when it comes to improving your search engine results, you should only get links from credible and trustworthy websites. Obtaining links from high-ranking websites can help you with more outreach. This can make a huge impact on your company’s visibility and search engine results. Read our article on importance of backlink building.


2. To make pages, use HTML header tags

The first heading on the page, often known as the H1 tag, is the most significant one. When a user visits your website, the H1 tag is most likely the first thing they notice. Header tags are often employed for looks, however, they should instead be used to organize data. Subheadings are one of the most efficient ways to improve your search engine rating. Heading tags are more important to search engines than simple text and make it easier for visitors to navigate the page. If you’re having trouble changing your heading tags, you’ll definitely have to employ a developer to implement the changes.


3. Create SEO-friendly material of high quality

Content is the foundation for improving search engine results. That is why content marketing is so popular: it helps organizations create a lot more conversions. You can’t just expect to get results by writing and publishing content. You must create material that is both search engine and user friendly. This covers things like figuring out who your target audience is, what topics they’re interested in, and what keywords they’re looking for. Make sure your keywords are included in your title tag, meta descriptions, and content. It might also help to publish your content on a responsive and speedy website.


According to research reports, focusing on skyscraper content can help you increase your search engine rankings. Users can utilize this content as a complete guide as it responds to both their original and follow-up questions. Going for a character count of 1000 to 2000 words might also help you rank higher in search engines. However, be certain that each paragraph and sentence provides value to your readers.

4. Create a mobile-friendly website

After creating a responsive website, you may notice an improvement in your search engine rankings. A responsive website adapts automatically to any device used by the user. They can read and browse your website without any problems whether they’re using a laptop, tablet, or smartphone. You risk losing rankings if you don’t have a responsive website.

Mobile-friendliness is a ranking criterion for Google.


 In reality, it now scans and classifies sites from a mobile-first viewpoint (allowing your website to rank in search results). This is why responsive web design is so important for better search results.

5. Page speed and mobile-friendly design

It’s no secret that mobile consumers are the ones who are increasingly visiting websites. That’s why it’s important to test to see whether your website is mobile-friendly. Therefore, optimize your website’s graphics, code, and material to ensure that each page loads quickly. Slow websites will be noticed by search engine algorithms and may lose potential clients. That’s why having a quick website will help you rank higher in search engines. You need excellent data to rank your website, but still, website construction and design are equally important.

6. CTR in search results should be maximized

You may also increase your search engine results by increasing your click-through rate (CTR). The percentage of users who see your webpage in results pages and click on it is referred to as CTR. For example, if ten individuals view your website in search results but only five of them click on it, your CTR is 50%. In the vast majority of circumstances, your CTR would be lower. Increasing your CTR, on the other hand, has a direct impact on your search ranking. According to research, there is a substantial link between search engine ranks and click-through rates. That’s because, from the standpoint of a search engine, more individuals clicking on one website than others indicates that it’s more pertinent than the other results page.


You can boost your search engine ranks and increase your CTR in a variety of methods. First and foremost, start your title tag with your primary keyword. Then, in your meta descriptions, include your target and related keywords. Always add schema markup to your website, such as how-to or ratings.


7. Use videos and graphics that are SEO-friendly

When it comes to web content, users don’t want a block of text. They want pictures as well as videos to help them comprehend a topic, visualize a concept, or carry out a task. It’s likely that your search rankings will suffer if your content isn’t multimedia-rich. With SEO-friendly photos and videos, you can increase your search engine ranks. Your videos must also follow a few SEO guidelines. Always provide a video transcript and use structured data. Choose a custom video thumbnail as well. Make sure to include your keyword in the title and description to engage users. You can increase your search engine rankings and create a better user experience by following these suggestions.

8. Work to change your search engine rankings

If you can check off all the above points on this list, your website is most likely already doing well. If not, each one you implement will help you improve your search engine ranking. However, using effective SEO strategies to attain high search engine rankings takes time and effort. Being the SEO company Dubai, we can make the process much easier and push your SEO to the next level with our professional SEO services. Contact us today to learn more.