How to List Products on Amazon and Noon: A Beginner’s Guide to Starting Your E-commerce Business

There are several important steps to start an ecommerce business by putting your products on Amazon and Noon, such as registering and adding your products followed by compliance. The following guide clearly states the required criteria for images and the listings.

1. Register as a Seller

Amazon:

• Go to https://sellercentral.amazon.ae
  
• Click “Register now” and choose “Start selling”
• Give your legal name, the country where you are a citizen, the date you were born, and where you live today.
• Submit certain proofs of identity from the government, along with your current address that is no more than six months old.
• You can provide your identification by sharing some pictures or meeting with an associate during a video chat.
• When the business is verified, use Seller Central to organize your products, select their prices, keep track of stock, and review your orders.
• Recent updates make it clear that sellers on Amazon UAE have to give Amazon their UAE trade license, ID or passport, details of their corporate bank account, and VAT registration if needed. When using identity verification, you must upload your ID and a proof of address, and the process is normally finished within a few business days

Noon:

• Visit https://www.noon.partners
• Click “Sign Up” and choose “Become a seller”.
• Find the seller registration form at Noon and give your business information.
• Give the necessary documents for them to be verified.
• Register your profile and the information for your payment option.
• Just like other businesses, Noon accepts certain credentials and provides workshop support on its Seller Lab website for selling and following the rules.

2. Prepare Your Product Listing

Once your account is approved, it’s time to list your products.

 For Amazon:

1. Log in to Seller Central.
2. Click Inventory → Add a Product.
3. Search for the product if it already exists.
4. If not, click “Create a new listing”.
5. Enter details:
   
   • Product title
   • Brand and category
   • Price
   • Quantity
   • High-quality product images
   • Bullet points and description
     

 Use keywords people search for (e.g., “wireless earbuds”, “organic honey”).

 For Noon:

1. Log in to your seller dashboard.
2. Go to Catalog → Add Product.
3. Fill in details:
   • Product name
   • Description and specifications
   • Images and videos
   • Price and stock level
4. Submit for approval by Noon’s content team.
   

 Keep your product info clear, simple, and accurate.

Product Titles:

• Amazon requires product titles to be under 200 characters, including spaces.
• Avoid special characters like !, $, {}, and ? unless part of the brand name.
• Limit repetition of the same word to improve clarity and customer experience.
• Avoid promotional phrases like “best seller” or “free shipping.”
• Do not use decorative characters or excessive punctuation.
• Use title case (capitalize the first letter of each important word).
• Do not include the merchant name, but including your brand is recommended.
• Variation details (color, size) should be in child product titles, not parent titles

Product Descriptions and Bullet Points:

• Write clear, concise descriptions highlighting key features and benefits.
• Use bullet points for easy readability.
• Ensure all information is accurate and complies with Amazon’s product policies.

 3. Optimize Your Listings for Search

Both Amazon and Noon have internal search engines. To show up when customers search:

• Use relevant keywords in your title and description.
• Start with the brand name, followed by the product model or name, then relevant product nouns (e.g., “running shoes,” “night light”).
• Include key attributes such as color, size, flavor, or variant.
• Highlight key benefits and features.
• Use clear, high-quality images (white background preferred).
• Add bullet points for easy scanning.
  

 Example for Amazon:
Title: Wireless Bluetooth Earbuds with Charging Case – Noise Cancelling, Waterproof

Bullet Points:

• Up to 24 hours battery life
• Perfect for workouts and travel
• Built-in microphone for calls

4. Image Requirements

Amazon Image Criteria:

• Use high-quality, professional images with a white background.
• Images must show the product clearly and occupy at least 85% of the frame.
• Upload multiple images showing different angles, usage, and scale.
• Avoid watermarks, logos, or promotional text on images.
• Use JPEG (.jpg), TIFF (.tif), or PNG (.png) formats with at least 1000 pixels in height or width to enable zoom function.
• High-quality images with white or neutral backgrounds, multiple angles, and lifestyle shots are essential on both platforms to attract customers and comply with image standards.

Noon Image Criteria:

• Provide clear, high-resolution images with white or neutral backgrounds.
• Show the product from multiple angles.
• Include lifestyle images to demonstrate product usage.
• Follow Noon’s specific image size and format guidelines during upload.
• Detailed, keyword-rich descriptions tailored to the UAE market, considering cultural preferences and seasonal events like Ramadan, enhance product appeal.

5. Pricing and Inventory Setup

• Set competitive prices based on market research.
• Manage inventory levels to avoid stockouts.
• Use Amazon Seller Central or Noon Seller Hub to update stock and pricing regularly.
• Consider your costs, shipping fees, and margins.
• Choose between:
  
  • Fulfilled by Amazon/Noon (they handle packing and shipping)
  • Fulfilled by Seller (you manage shipping)
  •  Fulfilled by Amazon (FBA) is great for fast delivery and trust-building.

• Amazon offers Fulfillment by Amazon (FBA), where Amazon manages storage, shipping, and returns, simplifying logistics for sellers. Alternatively, sellers can opt for self-fulfillment but must maintain high service standards to avoid penalties.
• Noon provides Fulfilled by Noon (FBN) and Fulfilled by Partner (FBP) models, giving sellers flexibility in managing inventory and delivery.
• Sellers should conduct market research to set competitive prices and monitor fees such as referral fees (5-15%), fulfillment fees, and subscription fees for professional accounts on Amazon UAE.
• Amazon pays sellers every 14 days via bank transfer to their linked UAE corporate bank account, ensuring timely revenue flow

6. Go Live and Start Selling

Once your products are listed and approved:

• Your product will go live.
• Customers can find and purchase it.
• You’ll receive order notifications and payout information.
  

7. Compliance and Policies

• Familiarize yourself with both Amazon and Noon’s seller policies, including product compliance, safety, and restricted items.
• Ensure your products meet legal and safety standards.
• Respect intellectual property rights and avoid counterfeit or infringing products.
• Both platforms require sellers to comply with UAE laws, including e-commerce licensing and VAT regulations. Restricted categories like pharmaceuticals or luxury goods require additional approvals.
• Sellers must adhere to return and refund policies, with Amazon handling returns for FBA sellers and requiring clear policies for self-fulfilled orders

8. Launch and Marketing

• Optimize your listings with keywords relevant to your product.
• Consider leveraging social media platforms like TikTok and Instagram to drive external traffic to your listings.
• Use influencer partnerships and paid ads to increase visibility.
• Amazon encourages leveraging its “Request a Review” feature to build positive customer feedback and improve seller ratings.
• Noon organizes major sales events throughout the year, such as Ramadan & Eid, Eid Al Adha, UAE National Day, and 12.12 sales, providing excellent opportunities for sellers to boost visibility and sales
• Need help with all this? Partner with Zenerom, a leading Digital Marketing Agency in Dubai, to handle your keyword strategy, social media promotions, influencer outreach, and ad campaigns — all in one place

Summary Checklist for Listing Products

By following these detailed steps and criteria, beginners can confidently list products on Amazon and Noon, ensuring compliance, high-quality presentation, and a strong start to their e-commerce business.

Bonus Tips to Grow Your E-commerce Business

Below are a few strategies aimed at customers that help create trust and make sales go up.

1. Answer your customers’ questions as soon as you can.
2. Providing excellent service to your customers helps them leave positive comments.
3. Give customers a good reason to shop by running deals and discounts during holiday and sales times.
4. Put sponsored ads in place to increase the visibility
5. Get direct input from others to boost the quality of what you offer.
   

Selling products on Amazon and Noon may appear difficult initially, but as soon as you know the steps, it gets easy. The main path to achieving success is by giving detailed product information, beautiful images, and always putting the customer first.No matter if you are an artisan, electronics trader, fashion designer, or grocery store, Amazon and Noon give you a great starting point. Pick a single product to work with first, and then increase your operation when you’re ready.

 The beginning of your e-commerce business is a single product. Make the most out of it.