It can be upsetting and depressing to experience a sudden decline in your Google ranks. This becomes even more worrying when you’re left confused about what could have been the reason behind the drop. It might be easy to become lost in search engine results because so many businesses compete for customers’ attention on the internet. On the other hand, your Dubai startup can raise its search engine ranks and increase website traffic by implementing the appropriate tactics. Let’s try to understand some of the tips in this blog entry.

Recognizing the Importance of Search Engine Ranking

Understanding why search engine ranking matters for your Dubai business is crucial before using particular techniques. In the fiercely competitive world of digital marketing in Dubai, ranking highly in search results can greatly affect your exposure and brand awareness. Being at the top of search results can have a big impact on your exposure and brand awareness because a big part of customer research and decision-making happens online. A website with higher ranks attracts more visitors and builds credibility and trust with prospective buyers.

Tip: 1 Enhance Your Website for Local SEO

Local SEO | SEO Company in Dubai

Local search engine optimization, or SEO, is essential for startups in Dubai aiming to reach clients nearby. Begin by adding appropriate keywords associated with your company and area to the meta tags, titles, and descriptions of your website. Make sure that your NAP (Name, Address, and phone number) is accurate in Google My Business and other internet directories and listings.

Tip: 2 Develop High-Quality Content

In the discipline of search engine optimization, content is king, and creating excellent, suitable content can raise your site’s ranks considerably. Create a content plan focusing on subjects that will interest your Dubai target audience. Blog entries, articles, videos, infographics, and more may fall under this category. By offering useful content that speaks to the needs and interests of your target audience, you may increase website traffic and search exposure.


Posting content consistently can help your page rank. For example, if you were publishing three times a week and then stopped abruptly for a month, Google’s algorithm would notice and devalue your site for not having any new content. This is where using guest posting on relevant websites can be beneficial. Additionally, if you recently changed the focus of your blog or included an odd guest blog, the abrupt shift in authority may also cause a minor disruption in your ranking.

Tip: 3 Do You Use Quality Backlinks?

Quality Backlinks | SEO

A vital SEO ranking measure is backlinks from relevant and reputable websites. Consider developing high-quality backlinks to your website by utilizing techniques like influencer collaborations, guest blogging, and content marketing. To find possibilities for guest posts or mentions of your startup, get in touch with respectable websites and newspapers in Dubai’s business sector.

Tip 4:Dealing with Duplicate Content

Search engine confusion and even negative effects on search rankings arise when different URLs on a website point to the same or similar content. This is known as canonicalization difficulties. 

  • WWW versus non-WWW: Search engines indexing a website’s “www” and “non-www” versions separately could cause canonicalization problems.
  • HTTP vs. HTTPS: If search engines index both HTTP and HTTPS versions of a website, canonicalization problems may arise.
  • URL Parameters: Duplicate content problems can arise when dynamic URLs with session IDs, tracking information, or sorting options generate several versions of the same page. 
  • URL Case Sensitivity: URLs with case-only differences (uppercase vs. lowercase letters, for example) may cause duplicate content issues.

Tip 5: Google Search Algorithm Revisions & Updates

If your website has been operating according to the rules and there haven’t been any technical issues, the search engine’s algorithm may have changed, which is the cause of your reduction in ranking. Google algorithm upgrades typically result in a drop in SEO results; unfortunately, many people see a sharp decline in their Google rating.


Google updates, particularly Google Core Updates, have the potential to swiftly and unexpectedly alter Google rankings, irrespective of the industry. It’s rare to encounter a business owner who hasn’t felt the effects of a drop in Google ranking following a Google algorithm update.

Tip 6: Avoid Links That Are Spammy

Low Quality Backlinks | SEO

There’s still a possibility that a low-quality link has gotten into your backlink profile even if you adhere to recommended practices in link development. Your Google position may decline due to backlinks from malicious websites, which can seriously undermine your SEO efforts. Rankings should be taken seriously because there might be catastrophic consequences if they are not addressed. You risk losing a lot of organic traffic if you don’t maintain your current Google rating.


The occurrence may have been completely uncontrollable if you had created the connection hastily, on a website that isn’t exactly appropriate for your business, or if it had been created by someone else. Nevertheless, all it takes to completely mess up your rankings on Google is for them to notice a low-authority, irrelevant, or useless link linking to your website.

Tip 7: Arise of an Opponent

Undeniably, businesses in your industry, especially those focused on business startups in Dubai, are actively competing to secure top positions in Google’s search results. The risk of losing ground becomes significant when a new competitor enters the scene with a captivating website and a wealth of compelling, original content.

Additionally, well-known rivals might launch creative campaigns and methods that draw Google’s ranking algorithm’s attention and elevate them above the competition. Because consumers will have more options and greater value as a result of this change in the competitive dynamic, innovation may be encouraged, and products and services may progress. 

To stay relevant and sustain growth in the face of escalating competition, organizations have to negotiate this shifting landscape with agility and responsiveness to competitive challenges.

Tip 8: Is Your Website Optimized for Mobile Devices?

Website Optimized for Mobile Device

Ensuring your website is mobile-friendly is essential in the current digital world, as smartphone usage will only increase. Considering that smartphones and tablets account for a large percentage of internet traffic, having a mobile-friendly website is now a must for optimizing engagement and offering a seamless user experience. 


When a website is mobile-optimized, it adapts its functionality, layout, and design to fit different screen sizes and resolutions, making it easy for visitors to explore and engage with information on any device. Making mobile optimization a top priority can boost user satisfaction and your website’s performance and visibility in search engine results, which will increase traffic and conversions for your company.

Overcome a Swift Decline in Google Rankings

Proactive and deliberate action is essential to address a sudden decline in Google rankings. Whether attributed to algorithm updates, technical glitches, or shifts in competitor strategies, businesses must swiftly identify the underlying cause of a significant ranking drop. Once identified, corrective measures can be implemented, such as enhancing user experience, disavowing spammy backlinks, rectifying technical SEO issues, and optimizing website content. By promptly addressing root causes, companies can initiate the process of reclaiming lost ground and improving their search visibility.


In addition to remedial actions, companies should focus on proactive strategies to prevent sudden drops in Google rankings and position themselves for sustained success. This entails prioritizing the creation of high-quality backlinks, developing engaging and relevant content, and adhering to Google’s best practices. By staying vigilant to changes in the search landscape and promptly responding to them, businesses can mitigate the risk of rapid ranking declines and establish a solid foundation for long-term search engine optimization (SEO) success.


In conclusion, search engine ranking improvement is critical for Dubai businesses hoping to succeed in the competitive digital market. The ranking suggestions provided practical methods for improving visibility and successfully drawing in target audiences. To be competitive, you must prioritize local SEO, provide engaging content, use social media, and be flexible enough to adjust to changes in search engine algorithms. Startups in Dubai can successfully manage search engine hurdles and position themselves for long-term growth and success in the dynamic business ecosystem of Dubai by giving priority to these techniques.

Take Charge of Your Success with Zenerom

Dominate search rankings, outperform competitors, and expand your reach in Dubai’s competitive market. With the help of Zenerom, companies may successfully address these issues and position themselves for long-term growth and success in Dubai’s competitive business system. Take action now to experience Long-Term growth and prosperity with Zenerom as a partner.